Pizza Coupons |effective Promotion

Pizza Coupons

Coupons benefit the buyer and seller. One of the greatest and most innovative of marketing strategies, pizza coupons, offer discounts, freebies, and more.

Coupons are a clever method of maintaining communications with customers. The coupon reminds the customer of your mouthwatering pizza and invites him or her to come once again or ask for home delivery. Research shows that coupons are hard to resist.

Coupons help achieve goals. They promote pizza as an unbeatable brand, function as direct marketing fliers, and promote pizzas along with movies, banks, super market promos, airport parking lot freebies, and anything else.

According to statistics, it is not just people in lower-income groups that use coupons. In fact, the largest number of coupon clippers have incomes of $25,000 to 50,000. And it is discounts that draw customers time and again, not slashed prices. People love bargains.

To be effective, coupons must be simple in design, the offer must be direct (like buy one get one free or 50% off on second pizza) and promote your specific outlet or brand, the coupon should be attractive yet uncluttered, and the logo should be eye catching and have high visibility.

To be effective, the coupon promotion must be well-planned, economically feasible, take seasonal factors into consideration, and have a target audience and a marketing goal. The costs of creating and distributing the coupon must not negate profits. Carefully executed promotions can enhance customer base and ensure something like 300-500 coupon redemptions in a month. It can increase your market share and brand position substantially.

In many ways, coupons with their limited-time offers present a challenge to the consumer. It is a time-honored sales tactic that consumers cannot resist bargains. And, by choosing strategic moments like the festive season or Super Bowl Sunday to make limited-time offers, pizza franchisees rake in the 'moolah'. The other side of the scheme is to draw in customers during the off season and on slow days by offering a free 8-inch pizza with every large pizza, order thereby ensuring that the pizza parlor gets a certain amount of turnover.

Coupons motivate the buyer to eat more pizza because it is discounted or free. It tempts people to buy on occasions other than their regular ones, and to try new products. Coupons are used for value promos, new product launches, the opening of new parlors or outlets, as well as partnership promotions with cheese manufacturers, mobile phone companies, airport parking lots, sports teams, and other public events. In the great competition between pizza vendors, every coupon can make a great difference.

by Seth Miller